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The Awards for Innovation in Media will reflect the way companies market their products.

Innovation is essential to today's effective media thinking in a world where messages are becoming instantly global.
The 9th Annual Internationalist Awards for Innovation in Media honor inspiring case studies scored for insights, strategy, and results across all product categories and reflect the way companies market their products around the globe. Unlike many awards that cite the best in a single product or media category, The Awards for Innovation in Media enable all case studies to compete equally across all classifications; winners are those with the highest point scores.

# 1

A Local Brand or Service in a Local Market with an innovative media solution worthy of international adaptation or of world class standards

# 2

A Local execution of a Multinational campaign

# 3

A Multinational campaign in any one region of the world, such as Europe, Latin America, Middle East, Asia, etc.

# 4

A Global campaign or a Multinational campaign running in more than one region

Note: No other awards offer these types of international categories. Most are by product group (food, auto) or type of media (Search, mobile, viral, etc).

Criteria

 

A digital campaign can create awareness, establish a brand or drives sales through lead generation and conversion. Medial Innovation may mean any of the following:

  • Outline the marketing situation to which the campaign responded
  • Describe the critical insight or insights that became the foundation for the media strategy
  • Tell us about key media tactics employed and why they are innovative
  • Describe how this campaign solution may be a template for other markets or exemplify worldwide best practices
  • Discuss the success of the media campaign and how this was measured
  • Show up to 3 relevant media campaign examples that best illustrate the innovative solutions described

Suggested length to each question is no more than 400 words

The Internationalist Awards for Innovation in Media are a response to voices in the industry calling for international examples of best practices as media takes the leadership role in the complex world of marketing strategy. Innovation is essential to today's effective media thinking in a world where messages are becoming instantly global.

The Awards are open to those companies involved in media strategy and placement for advertising purposes, such as advertising agencies, media specialist agencies, advertisers with in-house agencies, or any other media strategist organization.

All entry submissions must have been executed in 2016.

.

 

It Is Simple to Enter

SUBMISSIONS ARE DUE JANUARY 13, 2017

  • SUBMIT YOUR ENTRY
  • Submit your company information
  • Choose your category — there’s just 4
  • Answer 5 critical questions about insights and solutions — (you can send as a word doc, if you prefer)
    • Outline the marketing situation to which the campaign responded (20 points)
    • Describe the critical insight or insights that became the foundation for the media strategy (20 points)
    • Tell us about key tactics employed and why they are innovative (20 points)
    • Describe how this campaign solution may be a template for other markets or exemplify worldwide best practices (20 points)
    • Discuss the success of the media campaign and how this was measured (20 points)
  • Send up to 3 examples of the work to our FTP site
    An easy way to go online and access the FTP:

    www.exavault.com
    In the top right corner…
    Username: internationalist
    Password: magazine2003
    Folder: mediasolutions
    Just upload your folder…

    If you have FTP software, this may be more efficient:
    Host: ftp://internationalist.exavault.com
    Username: internationalist
    Password: magazine2003
    Folder: mediasolutions
    Just upload your folder…
  • Arrange payment; we can invoice you or pay online at our SHOP: Fees: $450 single entry, $395 per entry for multiple entries from the same office.

Winners--The 8th Annual Internationalist Awards for Innovation in Media

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Brand | Campaign Name | Submitted By | Country

GRAND PRIX

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Double Robotics | Lucy the Robot | Atomic 212° | Australia | Grand Prix

Hindustan Unilever | Active Wheel | PHD India | India | Grand Prix

——————————

GOLD

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AARP | Real Possibilities | MediaCom | USA | GOLD

Activision | Brewing New Media | MEC Sydney | UK | GOLD

Activision | Call of Duty Launch | MEC London | Australia | GOLD

Canadian Tire | #shovelitforward | Touché! PHD | Canada | GOLD

Doritos | Ketchup Hold Out | OMD Canada | Canada | GOLD

Gatorade | Bryce Harper VR Experience | OMD | USA | GOLD

GM | BlackOut | Carat | USA | GOLD

Hindustan Unilever | RIn Career Ready Academy | PHD India | India | GOLD

KFC | Flying Buckets | Initiative MENA | Mid East | GOLD

Macy’s | Wish Writer | Carat | USA | GOLD

Marriott | Demi Lovato | MEC | USA | GOLD

MasterCard | #StandUp4 | Carat | USA | GOLD

Mattel- Barbie | Imagine the Possibilities | Starcom MediaVest | USA | GOLD

McDonald’s | A Dim Jack Hi-Jack | OMD Hong Kong | Hong Kong | GOLD

McDonald's | #Imlovinit24 - Epic 24 acts of joy in 24 markets | OMD | UK | GOLD

NIDO (Neslte) | Mother to a Generation | MEC Dubai | UAE | GOLD

Oreo (Mondelez) | The Oreo Eclipse | PHD UK | UK | GOLD

Pepsi | Pepsi & Empire | OMD | USA | GOLD

Porsche | Mission: Future Sports Car | PHD Germany | Germany | GOLD

Porsche Cars North America | Virtually Porsche | Porsche North America | USA | GOLD

Sensus | The Universe in His Eyes | Havas Sports & Entertainment | Mexico | GOLD

Sport Chek | #MyNorth: The Basketball Story of my Neighborhood | Touché! PHD | Canada | GOLD

U.S. Army | U.S. Army Cryptaris Mission | UM in partnership with McCann WorldGroup & MRM | USA | GOLD

University of New Brunswick | Discover UNB | PHD Canada | Canada | GOLD

——————————

SILVER

——————————

Airbnb | Is Trans Kind? | Starcom MediaVest Group | USA | SILVER

Bentley | Be Extraordinary | PHD International | Global | SILVER

Canary Islands Tourism | Smile of the Sun | PHD Spain | Spain | SILVER

Carrefour Tex | Fitle | Arena Media France (Havas Media Group) | France | SILVER

Converse | CTII Launch | PHD Canada | Canada | SILVER

Copenhagen Airport | Copenhagen Airport Content | Marvelous | Denmark | SILVER

Delica | The Doppio Agent | Mediaplus Gruppe/ Serviceplan Gruppe | Germany | SILVER

Dell | Tough Enough | MediaCom Germany | Germany | SILVER

Desjardin General Insurance | Ajusto | Touché! PHD | Canada | SILVER

Emirates | Destination Dubai | Havas Worldwide Middle East | Mid East | SILVER

EOS Lipbalm | EOS Launch | PHD Germany | Germany | SILVER

GE | World in Motion | Quartz | Global | SILVER

GM | #BestDayEver | Carat | USA | SILVER

Humane Society | Same Day Pups | Rokkan | USA | SILVER

KFC | #ThisisEgypt by Colonel Sanders | Initiative MENA | Mid East | SILVER

Mozilla | Independents Campaign | Just Media | Global | SILVER

Ooredoo | Fans Do Wonders | Havas Worldwide Middle East | Mid East | SILVER

Purina (Nestle) | The Forever Home Stories | MEC Sydney | Australia | SILVER

Tempo | Tissue Accessories for Every Woman | OMD China | China | SILVER

Touchstone Energy | On Tour | Touchstone Energy | USA | SILVER

Visa | The Infinite List | OMD Canada | Canada | SILVER

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BRONZE

——————————

AIG | Ultimate Performers | BBC.com | Global | BRONZE

AT&T | Oh, the Drama! | MEC | US-Hispanic | BRONZE

DAV | The Guy Who Cut Everything in Half | Mediaplus Gruppe/ Serviceplan Gruppe | Germany | BRONZE

DMI | Human Foosball – Victorious | Initiative MENA (IPG) | Mid East | BRONZE

GSK | Breathe Right | PHD US | USA | BRONZE

Invictus | Paco Rabanne | Havas Worldwide Middle East | Mid East | BRONZE

Mark's | The colder it gets... | Touché! PHD | Canada | BRONZE

Milk West | Youth Milk Snack Time | OMD Canada | Canada | BRONZE

Mondelez | Ritz to Go | Starcom MediaVest Toronto | Canada | BRONZE

Rabea Tea | Fans United | Initiative MENA (IPG) | Mid East | BRONZE

Starbuck's | Starbucks Sparkle Shop | MediaCom | Canada | BRONZE

State Farm | Remote Inteligente | OMD | LatIn America | BRONZE

 


The Internationalist connects the people and ideas in international advertising, marketing and media through content, intelligence, thought leadership, community, collaboration and influence. Marketer driven, it has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building and aspire to world class standards. Originally created as a trade publication, The Internationalist connects a global audience through content and case studies in print, online and in-person—via peer-to-peer marketer events including Dinners, Think Tanks, Awards and Summits—all to better serve the needs of this community.

The Internationalist is proud of its Global Alliance with the ANA (Association of National Advertisers) as we partner on an important initiative called THE INTERNATIONALIST 1000 or 1000 Marketers around the World Reshaping the Future of Marketing. We are grateful to the support of BBC News and BBC.com, BrightRoll, Collective, Elateral, Financial Times, MEC, Reuters, The Guardian, SDI and Vertic for making this project a reality.

JUDGES

The Internationalist team, past winners and participating online judges from all regions pre-qualify all entries. With further consideration, and several more rounds of judging, a shortlist is determined.

Each judge studies roughly 15 entries per session, so case studies are given fair consideration. Several different judges look at each grouping. Top entries from each judge go to the next round.

 

  • Entries are judged for:
  • Innovative use of media
  • Breakthrough communications thinking
  • Tactical elements for solving marketing problems through media strategy
  • Demonstrating sustained cross-cultural understanding of marketing issues
  • Providing solutions worthy of world class standards
  • Results

Contact Us:

To check on the status of your entry, contact: 

Harrison Love

harrison.hove@internationalistmagazine.com

For other information, contact:
OR

Deborah Malone
Deborah.malone@internationalistmagazine.com

 

Phone +1 (212) 737-0310