“Within a few years, we’ll realize that we’ve entered the golden age of online advertising. For the first time, there will be no ‘waste’ in advertising budgets. The internet allows marketers to directly address their customers—putting to rest the famous quote from U.S. department store magnate, John Wanamaker: ‘I know that half of my advertising is working, but I don’t know which half!’” … Jeffrey Cole, Director of the Center for the Digital Future, USC Annenberg School for Communication

“Digital has changed the face of marketing.” … Nick Brien, CEO of MediaBrands