The Awards for Innovation in Digital Media will reflect the way companies market their products.
Although access to the worldwide web is global, product distribution, language, brand positioning, seasonality and all of the typical marketing considerations still make many if not most digital campaigns geographically focused. Therefore, the categories are:
- A Local Brand or Service in a Local Market with an innovative digital solution worthy of international adaptation or of world class standards
- A Local execution of a Multinational campaign
- A Multinational campaign in any one region of the world, such as Europe, Latin America, Middle East, Asia, etc.
- A Global campaign or a Multinational campaign running in more than one region
Note: No other awards offer these types of international categories. Most are by product group (food, auto) or type of media (Search, mobile, viral, etc).