Shutterstock “Austin Translations”
Cake New York, a Havas Media Company

Shutterstock is a stock photography agency and global image marketplace that maintains a library of royalty-free photos and illustration. They wanted to create a disruptive presence at Austin’s SxSW Interactive, a trade show and festival that celebrates emerging technology, to grab the attention of the cynical creative industry.

In the age of brand over-saturation at large industry events, they found a way to break through by effectively combining original and targeted offline and online activations. Shutterstock managed to create a participatory photo documentary of the week’s event call “Austin Translations.”