Most commonly, people associate IBM with large businesses, when, in fact, IBM has a broad portfolio of affordable solutions geared toward helping medium size businesses succeed.
Together with GOOD (www.good.is), the leading online platform for thought leaders featuring the most creative solutions to our most significant challenges, IBM launched the GOOD Company Project – a quest to identify and celebrate 40 of the most innovative midsize businesses around the world, who merge profit with purpose (www.good.is/goodcompanyproject). Through videos, infographics, company profiles, as well as promotional partnerships with the listed companies and various Chambers of Commerce, business schools and nonprofits, GOOD and IBM accomplished three key goals.
First, by shining a spotlight on how these featured companies create jobs, drive innovation and accelerate progress in their industries, IBM reinforced its position that midsize businesses are truly the engines of a Smarter Planet in that they are the thinkers and doers that are driving economic growth. Second, through custom media units and video profiles, GOOD showcased midsize companies that are working with IBM and IBM Business Partners to work smarter. Third, IBM created a more robust online presence for its midmarket division by leveraging all of the content for its website and social media profiles – further engaging visitors with case studies, data visualizations, documentary videos and interactive polls.
Ultimately, the GOOD Company Project generated more than 5 million visits, 10 million social media shares and 600,000 video streams for IBM midmarket services.