ABC & the UN Foundation Million Mom Challenge Submitted by BlogFrogSilver

ABC & the UN Foundation
"Million Mom Challenge"

ABC News and the United Nations Foundation, the brands behind Million Mom’s Challenge, wanted to connect millions of moms in the U.S. with moms in developing countries. Both organizations wanted to drive awareness and action around issues affecting moms and babies everywhere. They leveraged BlogFrog’s influencer marketing platform to identify and engage more than 800 influencers around the world who created brand-hosted content via blogs, Facebook and Twitter. The Million Mom’s Challenge is a great example of how our influencer marketing platform not only maximizes digital marketing efforts, but can help scale education, inspiration and awareness around topics that are life-changing on a global level.