GOLD

Media Multiplayer, Rockfish (Global)

Media Multiplyer, launched in early 2013, is a first-of-its-kind new rich media technology that allows brands, marketers and media buyers to optimize digital ad spending while providing consumers a rewarding way to engage with and redeem offers from their favorite brands. Spun off from the CouponFactory’s digital couponing platform, the technology allows brands to engage customers across multiple digital channels and devices from a single self-contained, sharable ad unit. By interacting with Media Multiplyer–powered ad units, consumers can share a brand’s coupons, deals, offers and messaging with their social networks, as well as via mobile phones, email, desktop printers and even direct-to-e-commerce shopping carts. In essence, Media Multiplyer is a portable website that initiates branded engagement and delivers multiple offers, promotions, gift cards, recipes, driving directions—anything—putting them into the hands of consumers via a printer, email or mobile device. Brands further multiply their reach when consumers share offers to their social communities from their mobile devices instantaneously.

This technology is innovative in the way it drives accountability—changing the way marketers think about media. Pixel-tracking technology allows advertisers to track upstream data, downstream data and even the device through which the consumer accessed the ad. The unit can also provide time, location and user data relevant to the consumer, as well as track behaviors within the unit such as clicks, shares, prints, offer selection, hover-time and more. Pixel-tracking technology allows advertisers to track upstream data, downstream data and even the device through which the consumer accessed the ad. The unit can also provide time, location and user data relevant to the consumer, as well as track behaviors within the unit such as clicks, shares, prints, offer selection, hover-time and more. Media Mutiplyer partners with some of the world largest brands to create campaigns that engage consumers and drive sales. Clients rave about the low-cost fee model and that campaigns can be in market in just 48 hours. The results are impressive, with 25% greater impressions served due to social sharing, click through and redemption rates that double the industry average and recall rates tripling the average.