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Bronze: Bwin submitted by MPG Italy

BwinOnline poker was legalized in Italy in September 2008 and has steadily gained popularity. Bwin is the world’s largest online gaming organization, but in Italy, the marketplace is flooded with competition. In order to stand out, Bwin developed the ultimate online tournament – Bwin Poker Island Challenge – a casting call for a reality TV show and a chance for winners to play cards at a Mediterranean villa on an island paradise. Nearly 350,000 people tried their luck to become one of eight contestants on Bwin’s Poker Island, where they could train like pros and live in the lap of luxury. The gamble paid off as Bwin’s market share increased as viewers followed the 6-part TV series.