The Awards for Innovation in Media actually reflect the way companies market their products.
- A Local Brand or Service in a Local Market with innovative media solutions worthy of international adaptation or of world class standards
- A Local execution of a Multinational campaign
- A Multinational campaign in any one region of the world, such as Europe, Latin America, Middle East, Asia, etc.
- A Global campaign or a Multinational campaign running in more than one region
Note: No other awards offer these types of international categories.
Most are by product group (food, auto) or type of media (TV, print).