Bronze: City of Dream submitted by PHD Hong Kong
City of Dreams (COD) is the newest casino development in Macau, planned as a “must experience” destination. Created by a team of world-renowned brands such as Crown, Hyatt, Hard Rock, DFS and Dragone, the casino-resort provides leisure seekers with extraordinary entertainment. China represents over 50% of Macau visitors; however, any references to gambling in advertising are prohibited. To work within such restrictions, an online promotion was created to invite users to “Live the Dream” by sharing their dreams to win amazing experiential prizes, enabling winners to experience COD in the manner of a Pop Star, Celebrity, Royalty or Model. Over 34+ countries took part in the “Live the Dream” promotion, which was instrumental in attracting daily visitors from the region.
City of Dreams (COD) is the newest casino development in Macau, planned as a “must experience” destination. Created by a team of world-renowned brands such as Crown, Hyatt, Hard Rock, DFS and Dragone, the casino-resort provides leisure seekers with extraordinary entertainment. China represents over 50% of Macau visitors; however, any references to gambling in advertising are prohibited. To work within such restrictions, an online promotion was created to invite users to “Live the Dream” by sharing their dreams to win amazing experiential prizes, enabling winners to experience COD in the manner of a Pop Star, Celebrity, Royalty or Model. Over 34+ countries took part in the “Live the Dream” promotion, which was instrumental in attracting daily visitors from the region.