See the magazine at:
Current Internationalist Magazine Cover


GOLD: Green Day

Trend1EDF Energy is the largest low-carbon electricity producer in the UK. The goal was to increase awareness of EDF and their sponsorship of the Olympics, while decreasing CO2. Green Britain Day (July 10) was created to encourage people to work together to lower the nation’s carbon footprint in time for the 2012 London Olympic Games. A green Union Jack Flag inspired people to join the movement and “do something green for the team.” On the day, 1000 grass-root events were held across schools, businesses and communities via promotions that utilized EDF ambassadors and Olympians. Results earned gold while going for green.