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GOLD: Nurse Jackie on Kindle

Nurse Jackie1Showtime, a premium cable network in the US, found sampling to be a successful strategy to build program excitement and grow subscriptions. With the rise in popularity of eBooks, Showtime wanted to include e-readers in their sampling strategy for Nurse Jackie, a new series starring Edie Falco. Showtime offered readers of Amazon’s Kindle an opportunity to download a free copy of the first Nurse Jackie script. After reading, users could view the pilot episode on or Nurse Jackie became Showtime’s best debut of an original series—ever, and the script entered the elite list of the Top 20 Kindle Downloads.