Bronze: Star Trek submitted by Mediaedge:cia UK
The Star Trek franchise had suffered from a string of poor performing movies.
Film-goers’ perceptions needed to be changed if the new version was to succeed at the box office. Jaws had to drop with a “one hit wow” before old attitudes could kick in. Star Trek partnered with MSN to develop an innovative homepage takeover that maximized that vital one moment with the potential to captivate movie fans. Incredible graphics, awesome effects and thrilling storyline in a fully branded environment demonstrated that the film was fresh and exciting enough to overcome any expectations of a tired old franchise. Star Trek became the box office stunner of 2009, grossing $125m across Europe, Middle East and Asia.