Financial Times, FT Graphic World
As a way to build on the strong digital growth it experienced in the US throughout 2011, the Financial Times wanted to deepen its reputation as the top provider of global business news, commentary and analysis. Setting up shop in New York’s Grand Central Terminal, infographics of the FT’s main editorial themes were brought to life using 3D projections and a touch-sensitive floor pad where visitors interacted with the films and content. All campaign material was housed online and users received a free week-long subscription. The FT Graphic World engaged both the US and global audience as well as the global media industry. Over the seven-day event, the FT Graphic World reached 7 million people and 1.5 million #FTGW impressions with a peak rate of 826 tweets per hour.