GE, Incubator, OMD US
GE, perhaps “the oldest American start-up,” wanted to re-ignite its connection with the start-up culture-- who now perceived the company as “traditional.” In fact, their incubator program helped start-ups to develop
while also providing leadership on corporate partnership navigations. GE developed an 11-week incubator program that launched seven companies and developed 16 entrepreneurs. After opening a global application
pool, a committee selected high-value applicants while a speaker series brought the best minds in the start-up world together (think Twitter, Tumblr, Foursquare, Amazon, etc). Applicants then visited top innovation spaces (i.e. Google) and attended workshops that included a demo day with GE executives and venture capitalists. In total, sixteen entrepreneurs graduated from a field of 356 applications.