Coppafeel!, Hello Boobs, ais London

CoppaFeel! is a charity designed to educate young women about the importance of self-breast examinations. With just 6% awareness, Coppafeel! attracted attention by making their message fun and encouraging women to say “hello” to their boobs. Aligning with the iconic ‘HELLO BOYS’ Wonderbra ad, a 48-sheet poster asked women “What will you call yours?” Double-D turned 3D with the world’s first augmented reality pair of boobs. The app allowed users to view, name and share the 3D boobs, in addition to teaching women how to check their own with a monthly text reminder. Through the use of 300 outdoor sites, more than 20,000 3D boobs were shared and text-reminder sign-ups increased by 1,400%