Cricket Muve, Muve First Artist Challenge, Zócalo Group USA
In addition to unlimited talk, text and data, Cricket’s Muve Music service offers unlimited song downloads in its monthly fees. To help fans get more out of music, a socially-driven challenge showcased seven rising artists competing to become the first Muve First artist of 2013. Each week, Cricket Wireless featured new information from the artist, while fans voted for their favorite. By curating authentic content, increasing exposure for new talent and empowering fans, the brand secured 3.5 million social media impressions reaching nearly 800,000 people.