Mercedes Class C, Vladdo, BPN-IPG MediaBrands Colombia

With 125 years of innovation, Daimler launched the new Mercedes Benz Class-C in Colombia. With several changes, the most challenging was its new “face,” which had long represented the quality of the brand. To stand out in a market where premium brands offered superior pricing, Mercedes partnered with Vladdo - a high-profile and controversial caricaturist - to imagine a new generation of the Class-C by inviting consumers to see it in a new light in outdoor billboards, car dummies and radio messages.