Entry Criteria:

It’s simple to enter—just answer 5 critical questions about insights and solutions, then show up to 3 examples of the work

• Outline the marketing situation to which the campaign responded
• Describe the critical insight or insights that became the foundation for the media strategy
• Tell us about key media tactics employed and why they are innovative
• Describe how this campaign solution may be a template for other markets or exemplify worldwide best practices
• Discuss the success of the media campaign and how this was measured
• Show up to 3 relevant media campaign examples that best illustrate the innovative solutions described

Suggested length to each question is no more than 400 words.

Eligibility:

The Awards are open to those companies involved in media strategy and placement for advertising purposes, such as advertising agencies, media specialist agencies, advertisers with in-house agencies, or any other media strategist organization.

All entry submissions must have been executed in 2011.