Client/Brand | Entry Name | Country | Entrant Company


MasterCard | Rugby World Cup | UK | Carat UK



Airbus | And Airbus has just one to say to Boeing | Global | PHD International, Resolution, PHD UK and Accuen

Always (P&G) | Girl Emojis | USA | Starcom

KFC | Taste the Race | Middle East | Initiative MENA

Knorr (Unilever) | Love at First Taste | Europe | PHD Media (UK)

Levi's | The Levi's Campaign that Levi's Didn't Create | China | OMD China

Macy's | Wish Writer | USA | Carat USA

MasterCard | #StandUp4 | UK | Carat USA

Samsung | ANTIdiaRY | USA | Starcom

Sony Pictures Entertainment | Movie Magic Comes Alive | USA | UM

Tiffany & Co. | Re-Imagining the Journey of Love | USA | MEC

Trailblazer (GM) | Trailblazer | India | Carat India

University of New Brunswick | Discover UNB | Canada | PHD Canada

US Army | The Cryptaris Mission | USA | McCann Worldgroup led by UM



Airbnb | Love This? Live There | Multinational | Starcom

BNYMellon | Big Ideas App | USA | BNYMellon

Cathay Pacific | Life Well Travelled | Asia | CNN International

Chevrolet | Can a Burger Sell a Truck? | Dubai | Initiative MENA

Chevrolet (GM) | Day it Forward | USA | Carat USA

Deutsche Telekom | Sea Hero Quest | Global | Saatchi & Saatchi (UK)

IAMS (Mars Inc.) | Every Dog Deserves the Right Nutrition | USA | Starcom

IKEA | Find Your Style 101 | USA | MEC

MasterCard India | #FulfilAPromise | India | Digital Arts Network (Singapore)

Red Robin | Driving Offline Sales with Online Media | USA | The Integer Group

The Source | Boxing Week Bonanza | Canada | PHD Canada

Wyeth Illuma | The Sound of Talent | Hong Kong | OMD Hong Kong



Accenture | Across Devices | Global | Accenture

Air Canada | Air Canada Brisbane 360 | Canada | Contobox/Mindshare

Gillette | Avengers | USA | Carat

Huawei | Mate8 Launch | Middle East | Initiative MENA

Keebler (Kellogg's) | Social Newbies | USA | Starcom

Moen Incorporated | Moen Millennial | Canada | PHD Canada & Contobox

Opel | Opel Adam | South Africa | Carat South Africa

Raid (SC Johnson) | Raid Bug Alert | Europe | PHD UK

Universal Pictures | Unknown Potential | Germany | PHD Germany


About the Awards

The Internationalist's Awards for Innovative Digital Solutions are an outgrowth of The Internationalist's Awards for Innovation in Media and an acknowledgment of how today's marketing strategy is affected by the media and technology revolution in a Post-Digital Age. Our goal is to honor inspiring case studies that incorporate great strategy and proven results. Unlike many awards that cite the best in a single product or media category, The Awards for Innovative Digital Solutions enable all case study entries to compete equally across all classifications. Winners are those scored as top examples of worldwide best practices, based on highest point scores.

The Internationalist will announce all winners to its digital audience of 29,400. The Internationalist magazine—in print and online--will feature a cover story on the winners. All winning case studies will be showcased on the internationalist awards site. Case study summaries will also be available online to the 30,000+ individual client-side marketer members of the ANA/Association of National Advertisers representing 640 companies with 10,000 brands that collectively spend over $250 billion in advertising and marketing. The Internationalist is a proud Global Alliance partner of the ANA.


A digital campaign can create awareness, establish a brand or drives sales through lead generation and conversion. Digital Innovation may mean any of the following:

  • An exceptional website experience
  • Integration of online & offline media
  • Innovative content & advertising integration
  • Engaging online advertising—either with display banners, pop ups, web tools or apps
  • Business to business solutions- employing web seminars, podcasts, white papers or events
  • Streaming or online video
  • Social Media Solutions with viral marketing, word of mouth or user-generated content
  • Online Community building via Social Networks
  • Mobile strategy
  • Digital out-of-home
  • Search Marketing tactics—SEM or SEO
  • In-game advertising

Again, any of these solutions qualify. These awards are looking at how any of these tactics lead to an innovative digital marketing strategy that crosses borders or can be an exemplary local best practice that may be implemented in other markets.

Eligibility: The Awards are open to those companies involved in media strategy and placement for advertising purposes, such as advertising agencies, media specialist agencies, advertisers with in-house agencies, any other media strategist organization, clients or any digital supplier or media owners/content providers.

It Is Simple to Enter

  • Submit your company information
  • Choose your category — there’s just 4
  • Answer 5 critical questions about insights and solutions — (you can send as a word doc, if you prefer)
    • Outline the marketing situation to which the campaign responded (20 points maximum)
    • Describe the critical insight or insights that became the foundation for the digital strategy (20 points maximum)
    • Tell us about key tactics employed and why they are innovative (20 points maximum)
    • Describe how this campaign solution may be a template for other markets or exemplify worldwide best practices (20 points maximum)
    • Discuss the success of the digital campaign and how this was measured (20 points maximum)
    • Show up to 3 relevant examples that best illustrate the innovative solutions described (5 bonus points maximum)
  • Send up to 3 examples of the work to our FTP site
    An easy way to go online and access the FTP:
    In the top right corner…
    Username: internationalist
    Password: magazine2003
    Folder: digitalentries
    Just upload your folder…

    If you have FTP software, this may be more efficient:
    Username: internationalist
    Password: magazine2003
    Folder: digitalentries
    Just upload your folder…
  • Arrange payment; we can invoice you or pay online at our SHOP: Fees: $450 single entry, $395 per entry for multiple entries from the same office.
  • ENTRY DEADLINE: Tuesday, August 15th, Campaign Eligibility Dates: June 2016 - June 2017

Examples of Past Winners

The Internationalist connects the people and ideas in international advertising, marketing and media through content, intelligence, thought leadership, community, collaboration and influence. Marketer driven, it has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building and aspire to world class standards. Originally created as a trade publication, The Internationalist connects a global audience through content and case studies in print, online and in-person—via peer-to-peer marketer events including Dinners, Think Tanks, Awards and Summits—all to better serve the needs of this community.

The Internationalist is proud of its Global Alliance with the ANA (Association of National Advertisers) as we partner on an important initiative called THE INTERNATIONALIST 1000 or 1000 Marketers around the World Reshaping the Future of Marketing. We are grateful to the support of BBC News and, BrightRoll, Collective, Elateral, Financial Times, MEC, Reuters, The Guardian, SDI and Vertic for making this project a reality.

Become a Judge

Interested in becoming a judge? Fill out the form below:

Contact Us:

Deborah Malone


Phone +1 (212) 737-0310