WINNERS: The Internationalist's 9th Annual Awards for Innovative Digital Marketing Solutions

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Brand or Company | Entry Name | Entrant Company | Country or Region

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GRAND PRIX

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SAP Ariba | Ariba.xom | Vertic | Global
Shell | Best Day of My Life | MediaCom | Global

 

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GOLD

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ASPCA, Doctors without Borders | Rapid Response Marketing | True North Inc. | Global
Bentley | Be Extraordinary 2.2 | PHD Global | Global
Drinkfinity (PepsiCo) | Exploratory Consumer Behavioral Analysis | XPLAIN | Global
Football for Friendship/F4F (Gazprom) | How to make kids' voices heard globally | AGT Communications Group | Russia
Hyundai UK | Programmatic Posters | Havas Media | UK
Macy's | #SantaProject | Carat | USA
Mars Chocolate Australia | Snickers Hungerithm | MediaCom | Australia
McDonald's | Shogun & Tamago Bring the Love Back! | OMD Hong Kong | Hong Kong
Orange | Orange Lights up the Eiffel Tower | Havas Sports & Entertainment | Europe
Oreo (Mondelez International) | OREO Chocolate: Arriving in Style | Carat | USA
SAP | Live Business | PHD US | Global
Shell | Powering Human Progress | MediaCom | USA
Tiffany & Company | The Gaga Effect | MEC | USA
Voltaren (GSK Canada) | Run- Recover- Repeat | PHD Canada | Canada

 

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SILVER

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Aeroflot International - Russian Airlines | Social Media "Terra Pangea" | AGT Communications Group | Global
Airbus | Flying high aero-nautical style! | PHD Global Business | Global
Beats by Dre | Anthony Joshua vs Vladamir Klitschko: Beats Media House | Havas Media | UK
BNY Mellon Wealth Management | Life Lessons | Reuters | USA
Braintree | Tour de Tech | Havas Media  | UK
Danone- B'lue | I am rubbish teen so what | FUSE Hong Kong | Hong Kong
Excedrin (GlaxoSmithKline) | The Debate Headache | PHD US | USA
GE | GE.com | Vertic | Global
IKEA | Find Your Style | MEC | USA
MailChimp | DID YOU MEAN | PHD US | Global
McDonald's | Increasing Transparency | OMD Germany | Germany
Morgan Stanley | PGA Championships 'Eagles for Impact' | Morgan Stanley | USA
SABMiller Canada | Grolsch X Spotifly | PHD Canada | Canada
Scotiabank | Retirements on the Right Page | PHD & Contobox | Canada
Starbucks Coffee | Seattle's Best Coffee: It's like a free upgrade | Integer Group | USA
York University | The Time Lilly Singh Went Back To School | PHD Canada | Canada

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BRONZE

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Accenture | New Applied Now | Omobono | Global
Campbell's | Storm Chasers | MEC | USA
Escudo CCU | Free WiFi | Ansible | Chile
IKEA | Discovering the New American Dream | The Economist | USA
Leroy Merlin | Guide Maison | Mobext | France
Marchon Eyewear | Flexon Eyewear | Marchon Eyewear | Global
Nespresso | Coffee is Calling | MEC & Contobox | Canada
Pennzoil | Garage Sessions | Live Nation | USA
Rockwool | #modernliving | Vertic | Global
Subway | Subway at picnic | Ansible | Chile
Western Union | Digital Signage at Retail | Marketing Lab | USA
Wyeth Nutrition | Making Parental Journey More Enjoyable with Big Data | OMD Hong Kong | Hong Kong

About the Awards

The Internationalist's Awards for Innovative Digital Solutions are an outgrowth of The Internationalist's Awards for Innovation in Media and an acknowledgment of how today's marketing strategy is affected by the media and technology revolution in a Post-Digital Age. Our goal is to honor inspiring case studies that incorporate great strategy and proven results. Unlike many awards that cite the best in a single product or media category, The Awards for Innovative Digital Solutions enable all case study entries to compete equally across all classifications. Winners are those scored as top examples of worldwide best practices, based on highest point scores.

The Internationalist will announce all winners to its digital audience of 29,400. The Internationalist magazine—in print and online--will feature a cover story on the winners. All winning case studies will be showcased on the internationalist awards site. Case study summaries will also be available online to the 30,000+ individual client-side marketer members of the ANA/Association of National Advertisers representing 640 companies with 10,000 brands that collectively spend over $250 billion in advertising and marketing. The Internationalist is a proud Global Alliance partner of the ANA.

Criteria

A digital campaign can create awareness, establish a brand or drives sales through lead generation and conversion. Digital Innovation may mean any of the following:

  • An exceptional website experience
  • Integration of online & offline media
  • Innovative content & advertising integration
  • Engaging online advertising—either with display banners, pop ups, web tools or apps
  • Business to business solutions- employing web seminars, podcasts, white papers or events
  • Streaming or online video
  • Social Media Solutions with viral marketing, word of mouth or user-generated content
  • Online Community building via Social Networks
  • Mobile strategy
  • Digital out-of-home
  • Search Marketing tactics—SEM or SEO
  • In-game advertising


Again, any of these solutions qualify. These awards are looking at how any of these tactics lead to an innovative digital marketing strategy that crosses borders or can be an exemplary local best practice that may be implemented in other markets.

Eligibility: The Awards are open to those companies involved in media strategy and placement for advertising purposes, such as advertising agencies, media specialist agencies, advertisers with in-house agencies, any other media strategist organization, clients or any digital supplier or media owners/content providers.

It Is Simple to Enter

  • SUBMIT YOUR ENTRY
  • Submit your company information
  • Choose your category — there’s just 4
  • Answer 5 critical questions about insights and solutions — (you can send as a word doc, if you prefer)
    • Outline the marketing situation to which the campaign responded (20 points maximum)
    • Describe the critical insight or insights that became the foundation for the digital strategy (20 points maximum)
    • Tell us about key tactics employed and why they are innovative (20 points maximum)
    • Describe how this campaign solution may be a template for other markets or exemplify worldwide best practices (20 points maximum)
    • Discuss the success of the digital campaign and how this was measured (20 points maximum)
    • Show up to 3 relevant examples that best illustrate the innovative solutions described (5 bonus points maximum)
  • Send up to 3 examples of the work to our FTP site
    An easy way to go online and access the FTP:

    www.exavault.com
    In the top right corner…
    Username: internationalist
    Password: magazine2003
    Folder: digitalentries
    Just upload your folder…

    If you have FTP software, this may be more efficient:
    Host: ftp://internationalist.exavault.com
    Username: internationalist
    Password: magazine2003
    Folder: digitalentries
    Just upload your folder…
  • Arrange payment; we can invoice you or pay online at our SHOP: Fees: $450 single entry, $395 per entry for multiple entries from the same office.
  • ENTRY DEADLINE: Tuesday, August 15th, Campaign Eligibility Dates: June 2016 - June 2017

Examples of Past Winners

The Internationalist connects the people and ideas in international advertising, marketing and media through content, intelligence, thought leadership, community, collaboration and influence. Marketer driven, it has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building and aspire to world class standards. Originally created as a trade publication, The Internationalist connects a global audience through content and case studies in print, online and in-person—via peer-to-peer marketer events including Dinners, Think Tanks, Awards and Summits—all to better serve the needs of this community.

The Internationalist is proud of its Global Alliance with the ANA (Association of National Advertisers) as we partner on an important initiative called THE INTERNATIONALIST 1000 or 1000 Marketers around the World Reshaping the Future of Marketing. We are grateful to the support of BBC News and BBC.com, BrightRoll, Collective, Elateral, Financial Times, MEC, Reuters, The Guardian, SDI and Vertic for making this project a reality.

Become a Judge

Interested in becoming a judge? Fill out the form below:



Contact Us:

Deborah Malone
Deborah.malone@internationalistmagazine.com

 

Phone +1 (212) 737-0310