WINNERS 2015

——————————

Brand | Entry Name | Country | Entrant Company

——————————

Grand Prix
Clean & Clear (J&J) | See the Real Me | J3 | USA

——————————

Gold
Activision | The Race to E3 | OMD | USA

Aquafresh (GSK) | Introducing Captain Aquafresh | PHD International | Europe |

Canon   | Come and See | PHD International   | Europe

Chevrolet | #Technologyandstuff | Carat | USA

Emerson | I Love STEM | DigitasLBi | USA

Evian   | #EvianBottleService | Carat | USA

Fifth Third Bank | Retweet to Reemploy | Spark SMG | USA

GE | World in Motion | MEC | USA

Hindustan Unilever | Consumer 360 | PHD India | India

KFC | Unleash the Colonel | Initiative  MENA | Kuwait

Kraft Salad Dressing | Salad Predictions | Starcom MediaVest Group | USA

Marriott | AppYourService | MEC | USA

MasterCard | New Year's Eve | DigitalArts | Australia

Mountain Dew | Global Content Strategy | PepsiCo & X Plain | Global

P&G Prestige | Smell My Neck | Starcom MediaVest Group | USA

Réno-Dépôt | The Sky | Carat | Canada

Shell | Cities Energized:The Urban Transition | MediaCom | USA

Strayer University | The Success Project | MediaCom | USA

Visa China | Visa Bike Rental | OMD China | China

——————————

Silver
ABB | YuMi | Reuters | Europe

Canon Europe | Your City: Unique Perspectives | Zooppa | Europe

Chevrolet | #BestDayEver | Carat | Canada USA

Hindustan Unilever | Tweeetheart | PHD India | India

KFC | KFC Gives You More Ronaldo | Initiative  MENA | UAE

Lenovo | Striking a (Yoga) Pose | Lenovo | Australia

Macy's | #AmericanSelfie | Carat | USA

Manulife | Price of Living 2040 | PHD Hong Kong | Hong Kong

Mattel & Fisher Price | #Let'sTalkToys | Starcom MediaVest Group | USA

McDonald's | A Dim Jack "Hi-Jack" | OMD Hong Kong

Microsoft | Project: Plan, Manage, Deliver | Vertic | Europe

Naked Juice | Drink Good Do Good | OMD US | USA

Pennzoil | Backseat Pass | MediaCom | USA

Samsung | Power of Programmatic Search | Starcom MediaVest Group | USA

Scotiabank | iTravel 2000 Integration | PHD Canada | Canada

——————————

Bronze
All Nippon Airways | Carry On | Reuters & 360i | USA

Coca-Cola | #ChaseHappiness | NASCAR | USA

Emirates Airline | Destination Dubai | CNN- Havas | Global

General Motors | Video in Print | Carat | USA

Hasbro  | Nerf@Gamescom | OMD Germany   | Germany

IBAC | Better Find a Broker | M2M Canada | Canada

IKEA | IKEA Pinterest Catalog | MEC | USA

One Touch (J&J) | Step Up for Life | Initiative  MENA | UAE

REI | REI Introduces Digital | Spark SMG | USA

Saco (3M) | Breathe the Difference | Initiative  MENA

 

 

About the Awards

The Internationalist's Awards for Innovative Digital Solutions are an outgrowth of The Internationalist's Awards for Innovation in Media and an acknowledgment of how today's marketing strategy is affected by the media and technology revolution in a Post-Digital Age. Our goal is to honor inspiring case studies that incorporate great strategy and proven results. Unlike many awards that cite the best in a single product or media category, The Awards for Innovative Digital Solutions enable all case study entries to compete equally across all classifications. Winners are those scored as top examples of worldwide best practices, based on highest point scores.

The Internationalist will announce all winners to its digital audience of 29,400. The Internationalist magazine—in print and online--will feature a cover story on the winners. All winning case studies will be showcased on the internationalist awards site. Case study summaries will also be available online to the 30,000+ individual client-side marketer members of the ANA/Association of National Advertisers representing 640 companies with 10,000 brands that collectively spend over $250 billion in advertising and marketing. The Internationalist is a proud Global Alliance partner of the ANA.

Criteria

A digital campaign can create awareness, establish a brand or drives sales through lead generation and conversion. Digital Innovation may mean any of the following:

  • An exceptional website experience
  • Integration of online & offline media
  • Innovative content & advertising integration
  • Engaging online advertising—either with display banners, pop ups, web tools or apps
  • Business to business solutions- employing web seminars, podcasts, white papers or events
  • Streaming or online video
  • Social Media Solutions with viral marketing, word of mouth or user-generated content
  • Online Community building via Social Networks
  • Mobile strategy
  • Digital out-of-home
  • Search Marketing tactics—SEM or SEO
  • In-game advertising


Again, any of these solutions qualify. These awards are looking at how any of these tactics lead to an innovative digital marketing strategy that crosses borders or can be an exemplary local best practice that may be implemented in other markets.

Eligibility: The Awards are open to those companies involved in media strategy and placement for advertising purposes, such as advertising agencies, media specialist agencies, advertisers with in-house agencies, any other media strategist organization, clients or any digital supplier or media owners/content providers.

It Is Simple to Enter

  • SUBMIT YOUR ENTRY
  • Submit your company information
  • Choose your category — there’s just 4
  • Answer 5 critical questions about insights and solutions — (you can send as a word doc, if you prefer)
    • Outline the marketing situation to which the campaign responded (20 points maximum)
    • Describe the critical insight or insights that became the foundation for the digital strategy (20 points maximum)
    • Tell us about key tactics employed and why they are innovative (20 points maximum)
    • Describe how this campaign solution may be a template for other markets or exemplify worldwide best practices (20 points maximum)
    • Discuss the success of the digital campaign and how this was measured (20 points maximum)
    • Show up to 3 relevant examples that best illustrate the innovative solutions described (5 bonus points maximum)
  • Send up to 3 examples of the work to our FTP site
    An easy way to go online and access the FTP:

    www.exavault.com
    In the top right corner…
    Username: internationalist
    Password: magazine2003
    Folder: digitalentries
    Just upload your folder…

    If you have FTP software, this may be more efficient:
    Host: ftp://internationalist.exavault.com
    Username: internationalist
    Password: magazine2003
    Folder: digitalentries
    Just upload your folder…
  • Arrange payment; we can invoice you or pay online at our SHOP: Fees: $395 single entry, $295 per entry for multiple entries from the same office.
  • ENTRY DEADLINE: Friday, July 29th, Campaign Eligibility Dates: June 2015 - June 2016

Examples of Past Winners

The Internationalist connects the people and ideas in international advertising, marketing and media through content, intelligence, thought leadership, community, collaboration and influence. Marketer driven, it has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building and aspire to world class standards. Originally created as a trade publication, The Internationalist connects a global audience through content and case studies in print, online and in-person—via peer-to-peer marketer events including Dinners, Think Tanks, Awards and Summits—all to better serve the needs of this community.

The Internationalist is proud of its Global Alliance with the ANA (Association of National Advertisers) as we partner on an important initiative called THE INTERNATIONALIST 1000 or 1000 Marketers around the World Reshaping the Future of Marketing. We are grateful to the support of BBC News and BBC.com, BrightRoll, Collective, Elateral, Financial Times, MEC, Reuters, The Guardian, SDI and Vertic for making this project a reality.

Become a Judge

Interested in becoming a judge? Fill out the form below:

Contact Us:

To check on the status of your entry, contact: 

Harrison Love

harrison.love@internationalistmagazine.com

For other information, contact:
OR

Deborah Malone
Deborah.malone@internationalistmagazine.com

 

Phone +1 (212) 737-0310