WINNERS in the 16th Annual Internationalist Awards for Innovation in Media

 

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Rank | Brand | Name of Entry | Agency

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GRAND PRIX

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Grand Prix | Ally Financial | Changing the Game for Women's Sports | EssenceMediacom USA

Grand Prix | Apollo | Everything Blurry | MEDIAPLUS Germany

Grand Prix | Dacia | Hacking The Outrage: How to Sell Cars Online (Fast) | OMD Germany

Grand Prix | L'Enfant Bleu | The Hidden Story | Havas Play France

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PLATINUM

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Platinum | Barbie (Warner Bros. Discovery UK & Ireland) | Pink Sky Thinking | PHD UK

Platinum | Elections Quebec | Reverse the Trend | Cossette Media Canada

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GOLD

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Gold | AB InBev | Stella & The Bear | Starcom USA

Gold | Air Canada | Vibes from Down South | Cossette Media Canada

Gold | ALDI | Nur Nur Natur | PHD Germany

Gold | ALDI | Expensive? Nope, ALDI! | PHD Germany

Gold | Ally Financial | The Milestone Initiative | EssenceMediacom USA

Gold | Alpine | AI Checking | Havas Play France

Gold | Audible | Audible Breakthrough | Wavemaker USA

Gold | Avianca | Using Machine Learning for Real-Time Bidding Optimization | Globant Create

Gold | Canadian Tire | Show Me the Money | Touché! Canada

Gold | Carrefour | Crafting Customer-Centric Connections, One Data-Driven Campaign at a Time | Arena Media Spain

Gold | ClimatePartner | GreenGRP | MEDIAPLUS Germany

Gold | CUPRA | Data-Driven Dealerships | PHD Germany

Gold | Domino's | Modeling Media Playbook for Growth | Havas Media Network India

Gold | Dove  (Unilever) | #TurnYourBack | Mindshare USA

Gold | eBay | Twiggy | EssenceMediacom USA

Gold | F/A/Q Health Foundation | UpdateHIV – A campaign to rebrand HIV | MEDIAPLUS Germany

Gold | Foundation to Combat Antisemitism | #StandUptoJewishHate | Mindshare USA

Gold | Gran Centenario Tequila | Passion You Can Taste: Gran Centenario at the World Cup | Havas Media Network USA

Gold | Hiki | #AutisticOutLoud | Mindshare USA

Gold | Hinz&Kunzt / Hamburger Kunsthalle | The Homeless Gallery | MEDIAPLUS Germany

Gold | Hogwarts Legacy (Warner Bros. Interactive Entertainment) | Hogwarts Legacy | PHD UK

Gold | HORNBACH | SquareMedia m² | MEDIAPLUS Germany

Gold | HSBC | VIBA | PHD International

Gold | JBL | JBL Peaks on Peaks "Shred The Runway" | Havas Media Network USA

Gold | Knorr (Unilever) | Eat more Veggies feat. Sing my Recipe | PHD Germany

Gold | Long COVID Europe | Long COVID Mode | MEDIAPLUS Germany | Saint Elmo´s Germany

Gold | McDonald's | Let's Play McDelivery | OMD Germany

Gold | McDonald's | Shirin David x McDonald's: We're Lovin' It | OMD Germany x Scholz & Friends

Gold | McDonald's | Turning Happy Meal into Family Soul Food | Starcom Taiwan

Gold | McDonald's | Grimace's Birthday Gets Out of Hand | Starcom USA

Gold | Motatos | Inflation-Targeting | MEDIAPLUS Germany

Gold | Novo Nordisk | Thick Skin | Wavemaker USA

Gold | Old El Paso (General Mills) | Mess Free Hero | Mindshare USA

Gold | Orange | Phone2Gold | Havas Play France

Gold | Pampers (Procter & Gamble) | Pampers Blowout Barrier | Carat USA

Gold | Pedigree | Adoptable Playlist | EssenceMediacom USA

Gold | PENNY | Penny From The Block | OMD Germany

Gold | Ring | More German Goes Not | OMD Germany

Gold | Scotiabank | Hockey Jersey | PHD Canada

Gold | Sico | Honoring Quebec | PHD Montreal

Gold | Tyson Foods | Impact Index | Mindshare USA

Gold | Uber One | Good as Gold | EssenceMediacom USA

Gold | WWF Germany | Bee Radio | MEDIAPLUS Germany

Gold | ZDF | The Swarm is coming. | MEDIAPLUS Germany

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SILVER

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Silver | Abbott | Smart Lunch Box: Making a Healthy Diet Easier and Happier | Spark Foundry Taiwan

Silver | Arm & Hammer (Church & Dwight) | The Mad Science Lab | Wavemaker USA

Silver | Ben & Jerry's (Unilever) | NIce Cream, Nice Stream! | PHD Germany

Silver | Bridgestone | Highway Illusion | MEDIAPLUS Middle East

Silver | Canadian Tire | Motomaster: Getting You There for Moments that Matter | Touché! Canada

Silver | Castrol | Castrol's 360 Walmart Garage | Mindshare USA

Silver | growney | THE RISE | MEDIAPLUS Germany

Silver | Kia Netherlands | Kia Outdoor Legends – A Gen Z Gaming Experience | Havas Play Netherlands

Silver | McDonald's | Happy Ramadan | OMD Germany x Scholz & Friends

Silver | McDonald's | Redefining Love | Starcom USA

Silver | Mercedes Benz | The Chameleon Stunt | OMD Germany

Silver | NIKON | Golden Billboard | MEDIAPLUS Germany

Silver | Philips Healthy Living Labs & Levis | Cross-Brand Exploration | OMD China

Silver | REWE | Data Beats Flyers: Local Offers on the Big Screen | OMD Germany x AdAlliance

Silver | Shea Moisture | We Are Hair | PHD Canada

Silver | Vital Farms | Vital Farms Put An Egg on It Campaign | dentsu X USA

Silver | Volkswagen | AUTOPIA | PHD Germany

 

Winners Announced for the 15th Annual Internationalist Awards for Innovation in Media

 

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Rank | Brand | Title of Entry | Entrant Company | Country

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Grand Prix | ALDI Germany | Make it your feast! | PHD Germany | Germany

Grand Prix | Hinz&Kunzt | City Life Billboard | MEDIAPLUS | Germany

Grand Prix | Spark NZ | Skinny: Phone It In | PHD New Zealand | New Zealand

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Gold+ Ecommerce | Cheetos | Amazon & Cheetos Introduce the Cheetos Duster | Amazon | United States

Gold+ Technology | Dot Incorporation | Dot Go | MEDIAPLUS | Germany

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Gold | Asociación Lucha contra el Mal de Alzheimer (ALMA) | I don't Remember | HOY by Havas Buenos Aires | Argentina

Gold | Baileys | Turning Halloween into HallowQween | PHD UK | United Kingdom

Gold | BRP Can-Am Off-Road | Livin' the Land | Touché! | Canada

Gold | De'Longhi | Democratize Perfetto | MEDIAPLUS | Germany

Gold | Dove (Unilever) | Toxic Influence | PHD Canada | Canada

Gold | Gruner + Jahr Germany / Stern | Dyslexia Unetided | MEDIAPLUS | Germany

Gold | Home Instead | Purple Plaques - Celebrating lives lived well | PHD UK | United Kingdom

Gold | HORNBACH | Letter Theft | MEDIAPLUS | Germany

Gold | HORNBACH | Garden on the run. | MEDIAPLUS | Germany

Gold | Kellogg's Cheez-It | Aged by Audio | Starcom | United States

Gold | Kickz.com | Color Crew | Jersey Color Swap | MEDIAPLUS | Germany

Gold | La Societé Protectrice des Animaux | Adopt a Mod | Havas Play | France

Gold | Lunchables (Kraft Heinz) | Lunchabuild This! | Starcom | United States

Gold | McDonald's | Plastic Kicks the Bucket | OMD Germany | Germany

Gold | McDonald's | Retro of Classic - Grilled Chicken Burger | Starcom Taiwan | Taiwan

Gold | Narcotiques Anonymes | NAverse | Havas Play | France

Gold | Radio-Canada | Mystery Smell | PHD Montréal | Canada

Gold | S&P &P Global | Seek & Prosper: S&P Global brand launch | Crossmedia  | United Kingdom

Gold | SAP | Contextua(i)l is King | OMD Germany & GumGum & GumGum | Germany

Gold | Scotiabank | Hockey for All | PHD Canada | Canada

Gold | Skoda / Volkswagen | Review Hacking | PHD France | France

Gold | Sony Pictures Home Entertainment -SpiderMan "No Way Home" | With Great Power comes Great Experienceability | OMD Germany | Germany

Gold | TIM | Silent Hit | BETC Havas | Brazil

Gold | toom | toom – How Tackling American Football won ze German DIY Spirit | OMD Germany | Germany

Gold | Volkswagen & Disney | The force is strong, united! | PHD Germany | Germany

Gold | Volkswagen Passenger Cars | ID. Buzz – feeling The Force of a perfect partnership | PHD | United Kingdom

Gold | Warner Bros. | Riddled with Intrigue: Launching The Batman | PHD UK | United Kingdom

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Silver | Affinity – Ultima | The Neverending Chase | Havas Media Group Italy | Italy

Silver | ALDI Germany | Sounds fresh, tastes fresh! | PHD Germany | Germany

Silver | ALL – Accor Live Limiteless | Playing with the Snake | Havas Play | France

Silver | Atmosphere | Camping Rituals | Touché! | Canada

Silver | Audi | The Art of Progress | PHD Germany | Germany

Silver | Barcel USA (Div. Bimbo) | Takis National Signing Day | Starcom | United States

Silver | Curalie | The Curalie Daylight Billboards | MEDIAPLUS | Germany

Silver | Domino's Pizza | Domino's Effect | Arena Media | Spain

Silver | Dove (Unilever) | Keep the Grey | PHD Canada | Canada

Silver | Google Pixel | For All You Are | PHD Canada | Canada

Silver | Hollister | Hollister Summer Revenge TikTok | iProspect | United States

Silver | Mango Man | The Gamechanger | Havas International | Spain

Silver | McDonald's | KeepOnGaming We Deliver | OMD | Germany

Silver | Saks OFF 5TH (Hudson Bay Company) | Saks OFF 5TH & Betches 2022 Virtual Holiday House | dentsu X 360i | United States

Silver | ŠKODA | Carvatar: The Way of ŠKODA | PHD Germany | Germany

Silver | Teekanne NamasTee | When Data's In Harmony: The Ohmmm-Score | OMD Germany | Germany

Silver | Warsteiner | Thirst for Data | MEDIAPLUS | Germany

Silver | ZDF | The Terra X Elevator Quiz | MEDIAPLUS | Germany

 

Categories

The Awards for Innovation in Media will reflect the way companies market their products.

Innovation is essential to today's effective media thinking in a world where messages are becoming instantly global.
The 9th Annual Internationalist Awards for Innovation in Media honor inspiring case studies scored for insights, strategy, and results across all product categories and reflect the way companies market their products around the globe. Unlike many awards that cite the best in a single product or media category, The Awards for Innovation in Media enable all case studies to compete equally across all classifications; winners are those with the highest point scores.

# 1

A Local Brand or Service in a Local Market with an innovative media solution worthy of international adaptation or of world class standards

# 2

A Local execution of a Multinational campaign

# 3

A Multinational campaign in any one region of the world, such as Europe, Latin America, Middle East, Asia, etc.

# 4

A Global campaign or a Multinational campaign running in more than one region

Note: No other awards offer these types of international categories. Most are by product group (food, auto) or type of media (Search, mobile, viral, etc).

Criteria

 

Innovation is essential to today's effective media thinking in a world where messages are instantly global.

The Internationalist Awards for Innovation in Media honor inspiring case studies from around the globe scored for insights, strategy, and results. The Awards celebrate some of the boldest, brightest, and most effective work from all regions of the world.

Past case study winners have highlighted significant shifts now occurring in the industry: innovative work must go beyond the traditional scope of "media solutions," purpose and passion are essential to successful programs- even while data and technology often take center stage, the role of content is changing dramatically, and meaningful, shared customer experiences are becoming a new barometer of results. Plus, growth is possible with the right insights and strategies.

It's easy to enter-- just answer 5 critical questions about insights and solutions, then show up to 3 examples of the work.

  • Outline the marketing situation to which the campaign responded (20 points)
  • Describe the critical insight or insights that became the foundation for the media strategy (20 points)
  • Tell us about key tactics employed and why they are innovative (20 points)
  • Describe how this campaign solution may be a template for other markets or exemplify worldwide best practices (20 points)
  • Discuss the success of the media campaign and how this was measured (20 points)

Suggested length to each question is no more than 400 words

The Internationalist Awards for Innovation in Media are a response to voices in the industry calling for international examples of best practices as media takes the leadership role in the complex world of marketing strategy. Innovation is essential to today's effective media thinking in a world where messages are becoming instantly global.

The Awards are open to those companies involved in media strategy and placement for advertising purposes, such as advertising agencies, media specialist agencies, advertisers with in-house agencies, or any other media strategist organization.

All entry submissions must have been executed in 2023.

.

It Is Simple to Enter

December 1, 2023- Call for Entries Opens.
December 31, 2023- Early Entry Discount Ends.
January 26, 2024- Deadline for Entries.

March 2024- Finalists will be announced.
Virtual Awards Show to follow.
Winners will also be interviewed as part of the People Behind the Brands podcast and video series.
  • SUBMIT YOUR ENTRY
  • Submit your company information
  • Choose your category — there’s just 4
  • It's easy to enter-- just answer 5 critical questions about insights and solutions, then show up to 3 examples of the work.
    • Outline the marketing situation to which the campaign responded (20 points)
    • Describe the critical insight or insights that became the foundation for the media strategy (20 points)
    • Tell us about key tactics employed and why they are innovative (20 points)
    • Describe how this campaign solution may be a template for other markets or exemplify worldwide best practices (20 points)
    • Discuss the success of the media campaign and how this was measured (20 points)
  • Send up to 3 examples of work which can include a video. Send via any large file transfer software.

WINNERS in the 12th Annual Internationalist Awards for Innovation in Media

 

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AWARD | Brand | Title of Entry | Entrant Company

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Acura Canada | Acura - Precision Crafted | PHD Canada | Canada

Addams Family | Monstrous Box Office Success | Canvas Worldwide | USA

adidas | Friday Night Stripes | MediaCom | USA

AllSecur | Crash Billboards | MEDIAPLUS Germany | Germany

Ally | It's PayBack Time | MediaCom | USA

Apollo | Zoom-Level-Targeting | MEDIAPLUS Germany | Germany

Bike & Outdoor Company (B.O.C.) | The Data-Driven Print Revolution | OMD Germany GmbH | Germany

Brisk (PepsiCo) | Brisk Yep Challenge | OMD Canada | Canada

British Heart Foundation | Poster Power | PHD UK | United Kingdom

BRP Can-An On Road | Ride Like No Other | Touché! | Quebec

BVG | Mind the Gap | MEDIAPLUS Germany | Germany

Canal+ Switzerland | Retard Gagnant | Havas Village Geneva | Switzerland

Clorox Argentina | Unfinished Monuments | Forward Argentina | Argentina

EUROSPORT | ENTER THE MATCH | MEDIAPLUS Germany | Germany

Google Germany GmbH | Googles ddddOoH | OMD Germany GmbH | Germany

Hasbro Deutschland GMBH | How the Game of Life changed the Game | OMD Germany GmbH | Germany

Honda Canada | Honda - Sell More Cars | PHD Canada | Canada

Hornbach | The smell of spring | MEDIAPLUS Germany | Germany

Hyundai | VIVe | Havas PR | Spain

IKEA | Sleep Movement | Wavemaker | USA

Intel | Intel Gamer Days: The "Unblockable" Media Plan | Carat US | USA

Kraft | Mother's Day Away | Starcom | USA

Lay's (PepsiCo) | Lays Flavors of You | OMD Canada | Canada

Lego | Imagination Has No Gender | Initiative MENA | Middle East

Lendo | Innovative Use of Traditional TV | Havas Media Denmark | Denmark

Linkedin Latin America / ASDRA | Inclusion Profiles | HOY Buenos Aires | Argentina

Mastercard | Priceless | Spring Studios | USA

Porsche | #ElectricityTalks: The Porsche Taycan Pre-Launch | PHD Global | Multi-national

Puma | NYC Flagship Grand Store Opening | Havas Media | USA

Quebec Milk Producers | There's Milk Here! | Touché! | Quebec

Radio-Canada | Fighting Fake News in Real-Time | PHD Montréal | Quebec

Samsung Electronics America | Do What You Can't Jimmy Fallon | Starcom | USA

SAP | SuccessFactors | Vertic | Global

SAP | The future of marketing has feelings | PHD Germany | Germany

Shell | Moving Forward: A Vision of the Future of Energy | MediaCom | USA

Smirnoff (Diageo) | The Bigger Bottle of Smirnoff | Carat US | USA

Sport Chek | Digital Window Shopping | Touché! | Canada

Stiftung UEBER Leben | HUMAN Heart – Out of Stock | MEDIAPLUS Germany | Germany

Subway® Restaurants | Subtember | Carat US | USA

Tangerine Canada | Tangerine - Bank Of Champions | PHD Canada | Canada

The Coca-Cola Company | The Panorama Diner - Now Serving Coca-Cola | Havas Sports & Entertainment | USA

Toyota | 2019 Toyota & MTV Video Music Awards | Viacom Velocity | USA

US Navy | Navy VS | Wavemaker | USA

VECTOR | Driving Outdoor Accountability via Real-Time Measurements | Havas Media Ortega | Philippines

Warner Bros. UK | Awesome Week | PHD UK | United Kingdom

Western Union | Lifting Barriers | Initiative MENA | Middle East

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All FINALISTS are winners.

——————————

All Bronze, Silver, Gold and Grand Prix awards will be announced at the WINNERS DINNER on Thursday Evening, March 19, 2020 at 1515 Broadway at The Whitebox in the heart of Times Square in New York City.

 

WINNERS in the 11th Annual Internationalist Awards for Innovation in Media

 

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AWARD | Brand | Title of Entry | Entrant Company

——————————

Grand Prix | LG | Cuidad Oculta | HOY & Havas Media

Grand Prix | Scotiabank | Scotiabank Arena | PHD Canada





Gold | Beats by Dr. Dre | Beats Above the London Skyline | Havas Media, PMG, Laundry Service, Crown & Owls, Hogarth, Iconoclast

Gold | BMW | Automated Hero Trailers | MEDIAPLUS Germany

Gold | Britain's Beer Alliance | Long Live the Local | Havas Media UK, Havas London & One Green Bean

Gold | Chevron | We Live Here too | Wavemaker

Gold | Coca-Cola México | Coke's Polygraph-Demuestra que crees - Polígrafo | Mediacom - KTBO

Gold | Corona (Grupo Modelo AB InBev) | La suerte no juega (Luck Doesn´t Play) | MediaCom Mexico

Gold | CSL Behring | Vita Online Storytelling Hub | CSL Behring

Gold | Dove (Unilever Hong Kong) | Appreciate, Don't Adjudicate | PHD Hong Kong

Gold | FGL Sports - Sport Chek | Warning: Do Not Attempt | Touché!

Gold | Google | Google Translate Secret Menu | PHD China

Gold | HGTV | Dream Home | Wayin

Gold | Hyundai | Better Drives Us | Canvas Worldwide

Gold | IKEA | Democratizing the IKEA Catalog | Wavemaker

Gold | Johnnie Walker | Jane Walker | Carat

Gold | PPG - Sico | Our True Colours | PHD Canada

Gold | SAP Ariba | Procure with Purpose | Vertic

Gold | Tums (GSK Canada) | TUMSFast | PHD Canada

Gold | Visa | FIFA World Cup FOMO | Starcom

Gold | Volkswagen UK | Rammed with Confidence | PHD UK





Silver | Cadillac (General Motors) | #XT4THEDROP | Carat

Silver | FGL Sports - Sports Experts | Meet Your Search Bot | Touché!

Silver | Garnier (L'Oréal) | Blended Makes Us Better | Wavemaker

Silver | Google Germany GmbH | OK Google, start the movie | OMD Germany GmbH

Silver | Hyundai | EcoParking | Havas PR & Havas Media

Silver | INFINITI of Arabian Automobiles | Congratulations On Your New Job! | Initiative MENA

Silver | Knorr (Unilever Hong Kong) | A.I. Comes Home with Knorr | PHD Hong Kong

Silver | McDonald's Hong Kong | Anticipating Hungry Moments | OMD Hong Kong

Silver | Ministry of Health | Cervical Cancer | PHD Canada

Silver | Reporters Without Borders | Fonts for Freedom | MEDIAPLUS Germany

Silver | Samsung | Best Dog Day Ever | Starcom

Silver | Tierschutzverein München e.V. | Adoptify | MEDIAPLUS / SERVICEPLAN Germany

Silver | Tiger Beer (Heineken) | Tiger Beer Canada Launch | Vertic Inc

Silver | VW China | VW T-Dance | PHD China





Bronze | Airbus | Clutter busting content | PHD International

Bronze | Bank of the West | Power the Change | Wavemaker

Bronze | BMW | Bulletproof Brochure | MEDIAPLUS Germany

Bronze | DDL&CO | Evita Equality Bill | HOY & Havas Media

Bronze | Hulu | Looming Tower | Courageous Studios

Bronze | INFINITI of Arabian Automobiles | Making Mum And Dad Proud | Initiative MENA

Bronze | Museo de Historia Natural Colombia | Deforested Bones | Havas, Havas Media, Havas Sports & Entertainment, Mobext

Bronze | Omen by HP | Reach the Ad blockers | PHD Global Business

Bronze | SKODA UK | #ThisIsOurTime | PHD UK

Bronze | Zhonghua | Smiles in the Spotlight | PHD China

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WINNERS in the 10th Annual Internationalist Awards for Innovation in Media

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Brand | Title of Entry | Entrant Company | Country/Region

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GRAND PRIX

——————————

Alliance de l'Industrie Touristique du Québec | A Room With Many Views | Touché! | Canada

AVEENO® | "Better Together" | Cadreon, J3, NCS | United States

——————————

GOLD

——————————

Beats by Dre | #Be Heard : Beats Media House | Havas Media Group | United Kingdom

Dubai Corporation for Tourism and Commerce Marketing | Imagine Dubai | Havas Media Group | Multinational

General Motors | Chevrolet New Year New Roads | Carat, The Story Lab, Dentsu Aegis Network, CommonWealth, Facebook | United States

Grupo Modelo AB InBev - Cerveza Victoria | Hotel De Leyendas Victoria | MediaCom Beyond Advertising | Mexico

Kia Motors America | Luxury Transformed: Kia Cadenza's Third Place | Canvas | Innocean | The New York Times | United States

Levi's® | The Levi's® Campaign that Levi's® Didn't Create | OMD China | China

McDonald's Canada | Big Mac Bacon | OMD Canada | Canada

Microsoft Denmark | Walter & Alma | MARVELOUS | Denmark

Paulaner Brewery | #TraditioNeu – Media goes Creation | Mediaplus Germany | Germany

Porsche | Porsche 718 Cayman vs. Drones | PHD Germany | Germany

Porsche Design Group | THE MANDARIN CHALLENGE | PHD Germany | Germany

Quebec Milk Bureau | All the Benefits of Drinking Milk | Touché! | Canada

Salomon / Sky | Shoepon: Do sports. Get sports. | Mediaplus / Serviceplan Germany | Germany

Sport Chek | Euphoria Marketing | Touché! | Canada

The Walt Disney Company GSA | Rogue One – The Rebellious Mural | OMD Germany GmbH | Germany

Thrive - GSK Canada | In The Moment | PHD Canada | Canada

TOMS | We Are What We Do | MediaCom | United States

Warner Bros. UK | Batman Barges In | PHD UK, DRUM, CHANNEL 4 | United Kingdom

Xerox | Project: SET THE PAGE FREE | Xerox | Wavemaker | Global

——————————

SILVER

——————————

Airbus | Ground Control to Major Tom | PHD International | Global

Audi | A Sedan Re-imagined | Touché! | Canada

BMW | The Parking Space Search Feature. Live Premiere in Berlin. | Mediaplus Germany / Heye | Germany

BMW | The "Ultimate Data Machine" | Cadreon | UM | Factual | United States

Braintree | Tour de Tech | Havas Media | United Kingdom

Buckley's - GSK Canada | Cure for the Common Media Plan | PHD Canada | Canada

Daimler Japan | Kyoto Smart City Launch | CreateAR Corp. | Japan

Dell EMC Canada | Down to Earth with Dell | MediaCom Canada | Canada

Government of Ontario | Smoking Cessation | PHD Canada | Canada

Grupo Modelo AB InBev - Cerveza Victoria | Anonymous | MediaCom Beyond Advertising | Mexico

Hasbro | Getting Kids off the Console | OMD Germany GmbH | Germany

Infiniti of Arabian Automobiles | Fast. Not Furious. | Initiative MENA | Saudi Arabia

Mandarin Oriental Hotel Group | Our Fans by Peter Blake | LONDON Advertising | United Kingdom

McDonald's | Ice Cream History in the Making | OMD Germany GmbH | Germany

PepsiCo (Doritos) | Doritos Echo Moments-Post Super Bowl Campaign- Amazon.com | Amazon.com | United States

PepsiCo Canada | Snap It with Pepsi | OMD Canada | Canada

Tic Tac | Tic Tac Gig | PHD Hong Kong | Hong Kong

Unileve | Embrace The Extraordinary With OMO | PHD China | China

——————————

BRONZE

——————————

Deutscher Blinden- und Sehbehindertenverband e.V. (DBSV) | Blind Break | Mediaplus Germany / Serviceplan | Germany

Ferrero Asia Ltd | Ferrero Golden Couture | PHD Hong Kong | Hong Kong

Go RVing | The Ellen DeGeneres Show & Go RVing | The Ellen DeGeneres Show | United States

IKEA | Back to College | Wavemaker | United States

Mobily | Snapchat for Music | Initiative MENA | Saudi Arabia

OLX INDONESIA | OLX VOGON | Havas Media | Indonesia

Singapore Tourism Board | A route to the heart...through food | Initiative MENA - Dubai | UAE

The Coca-Cola Export | Enigma Rooms by Ciel: Hydrate, Resolve and Escape | Worldwide MediaCom Mexico SA de CV | Mexico

——————————

 

Winners - 9th Annual Internationalist Awards for Innovation in Media

——————————

Brand | Campaign name | Entering Company | Country

——————————

—————————

Grand Prix

—————————

Hindustan Unilever | The Story of an Unborn Child: Chamki | PHD India | India | Grand Prix

Jaguar | The Art of Performance | Mindshare | USA | Grand Prix

—————

GOLD

—————

Accenture | Accenture & Golden State Warriors | Accenture | USA | Gold

Always (P&G) | Emojis | Starcom | USA | Gold

Chevrolet (GM) | The Ellen Show Chevrolet Malibu Launch | Carat & The Story Lab | USA | Gold

CSSN | Anti Bullying | Touché! PHD/Bimm | Canada | Gold

Doritos (PepsiCo) | Ketchup Roses | OMD Canada | Canada | Gold

Gatorade | Belly | OMD USA | USA | Gold

Google | The Better Wishes | OMD Taiwan | Taiwan | Gold

Macy’s | #SantaProject | Carat | USA | Gold

Marriott International | Flywheel | MEC | USA | Gold

McDonald's Canada | McDonald's Locals Only | OMD Canada | Canada | Gold

Mobily | The Best is Yet to Come | Initiative MENA | Mid East | Gold

Oetztal Tourismus | Save Me / The Ski Pass that Saves Lives | Mediaplus / Serviceplan | Austria | Gold

Ooredoo Group | Stand for Good | Havas Worldwide Dubai | Mid East | Gold

Plan.Net | Whats German | Mediaplus / Plan.Net | Germany | Gold

Porsche | Play with Cars | OMD USA | USA | Gold

PPG-Sico | Quebec Legacy | PHD | Canada | Gold

Samsung | Olympics VR | Starcom | USA | Gold

Sport Chek | The Fastest Olympic Campaign Ever | Touché! PHD | Canada | Gold

Tourisme Quebec | Blind Love | Touché! PHD | Canada | Gold

Xbox (Microsoft) | Transforming “Time is Power” with Quantum Break | Empower Media Team | Multinational | Gold

——————

SILVER

——————

Airbnb | Live There | Starcom | USA | Silver

Campbell's Soup | Storm Chasers | MEC | USA | Silver

Coca-Cola | | North Pole Stars with Intel | MediaCom Mexico | Mexico | Silver

Cornetto (Unilever) | Cornetto Love Notes | PHD China | China | Silver

Erste Bank Serbia | Platform Superste.net | Erste Bank Serbia | Serbia | Silver

Excedrin (GSK) | Excedrin #DebateHeadache | PHD USA | USA | Silver

Hyundai | A Better Way to Generate Leads | Canvas Worldwide | USA | Silver

Intel | America's Greatest Makers | Intel Corp | USA | Silver

Labanita | They're Just Cows! The Comeback of Sawsan and Soad | Initiative MENA | Mid East | Silver

Loto- Quebec | #Youshouldplay649 | Sid Lee Media | Canada | Silver

McDonald's | Capacity-Based | OMD Singapore | Singapore | Silver

McDonald's Canada | A Big Mac and Everybody Loves Each Other | OMD Canada | Canada | Silver

Paypal | Freelancer | Vertic | Singapore | Silver

SABMiller Canada | Grolsch x Spotify | PHD Canada | Canada | Silver

Stride Gum (Mondelez) | WFT Stride !?! | Carat | USA | Silver

Via Rail | Winter Way of Travel | Touché! PHD | Canada | Silver

Wyeth Nutrition | Making Parents | OMD Hong Kong | Hong Kong | Silver

——————

BRONZE

——————

Hornbach | Man Cave | Mediaplus / Heimat | Germany | Bronze

Lancôme Juicy Shaker | Shake It Up! | MEC | USA | Bronze

Maeurer & Wirtz | Betty Barclay | OMD Germany | Germany | Bronze

MTA | If You See Something, Say Something | Arcade Creative Group | USA | Bronze

Plantronics | Active Fitness | Just Media | Global | Bronze

Rexona (Unilever) | Freshen Up, Live It Up | PHD China | China | Bronze

SATURN | Shop Clock | Mediaplus / Serviceplan | Germany | Bronze

Stylight | The Fashion Magazine Hijack | Mediaplus / Serviceplan | Germany | Bronze

Tohoku Tourism | Treasure Land of Japan | CNN International (Asia) | Asia | Bronze

Unilever Food | Finding Chinese Chefs | PHD China | China | Bronze

 

Winners--The 8th Annual Internationalist Awards for Innovation in Media

——————————

Brand | Campaign Name | Submitted By | Country

GRAND PRIX

——————————

Double Robotics | Lucy the Robot | Atomic 212° | Australia | Grand Prix

Hindustan Unilever | Active Wheel | PHD India | India | Grand Prix

——————————

GOLD

——————————

AARP | Real Possibilities | MediaCom | USA | GOLD

Activision | Brewing New Media | MEC Sydney | UK | GOLD

Activision | Call of Duty Launch | MEC London | Australia | GOLD

Canadian Tire | #shovelitforward | Touché! PHD | Canada | GOLD

Doritos | Ketchup Hold Out | OMD Canada | Canada | GOLD

Gatorade | Bryce Harper VR Experience | OMD | USA | GOLD

GM | BlackOut | Carat | USA | GOLD

Hindustan Unilever | RIn Career Ready Academy | PHD India | India | GOLD

KFC | Flying Buckets | Initiative MENA | Mid East | GOLD

Macy’s | Wish Writer | Carat | USA | GOLD

Marriott | Demi Lovato | MEC | USA | GOLD

MasterCard | #StandUp4 | Carat | USA | GOLD

Mattel- Barbie | Imagine the Possibilities | Starcom MediaVest | USA | GOLD

McDonald’s | A Dim Jack Hi-Jack | OMD Hong Kong | Hong Kong | GOLD

McDonald's | #Imlovinit24 - Epic 24 acts of joy in 24 markets | OMD | UK | GOLD

NIDO (Neslte) | Mother to a Generation | MEC Dubai | UAE | GOLD

Oreo (Mondelez) | The Oreo Eclipse | PHD UK | UK | GOLD

Pepsi | Pepsi & Empire | OMD | USA | GOLD

Porsche | Mission: Future Sports Car | PHD Germany | Germany | GOLD

Porsche Cars North America | Virtually Porsche | Porsche North America | USA | GOLD

Sensus | The Universe in His Eyes | Havas Sports & Entertainment | Mexico | GOLD

Sport Chek | #MyNorth: The Basketball Story of my Neighborhood | Touché! PHD | Canada | GOLD

U.S. Army | U.S. Army Cryptaris Mission | UM in partnership with McCann WorldGroup & MRM | USA | GOLD

University of New Brunswick | Discover UNB | PHD Canada | Canada | GOLD

——————————

SILVER

——————————

Airbnb | Is Trans Kind? | Starcom MediaVest Group | USA | SILVER

Bentley | Be Extraordinary | PHD International | Global | SILVER

Canary Islands Tourism | Smile of the Sun | PHD Spain | Spain | SILVER

Carrefour Tex | Fitle | Arena Media France (Havas Media Group) | France | SILVER

Converse | CTII Launch | PHD Canada | Canada | SILVER

Copenhagen Airport | Copenhagen Airport Content | Marvelous | Denmark | SILVER

Delica | The Doppio Agent | Mediaplus Gruppe/ Serviceplan Gruppe | Germany | SILVER

Dell | Tough Enough | MediaCom Germany | Germany | SILVER

Desjardin General Insurance | Ajusto | Touché! PHD | Canada | SILVER

Emirates | Destination Dubai | Havas Worldwide Middle East | Mid East | SILVER

EOS Lipbalm | EOS Launch | PHD Germany | Germany | SILVER

GE | World in Motion | Quartz | Global | SILVER

GM | #BestDayEver | Carat | USA | SILVER

Humane Society | Same Day Pups | Rokkan | USA | SILVER

KFC | #ThisisEgypt by Colonel Sanders | Initiative MENA | Mid East | SILVER

Mozilla | Independents Campaign | Just Media | Global | SILVER

Ooredoo | Fans Do Wonders | Havas Worldwide Middle East | Mid East | SILVER

Purina (Nestle) | The Forever Home Stories | MEC Sydney | Australia | SILVER

Tempo | Tissue Accessories for Every Woman | OMD China | China | SILVER

Touchstone Energy | On Tour | Touchstone Energy | USA | SILVER

Visa | The Infinite List | OMD Canada | Canada | SILVER

——————————

BRONZE

——————————

AIG | Ultimate Performers | BBC.com | Global | BRONZE

AT&T | Oh, the Drama! | MEC | US-Hispanic | BRONZE

DAV | The Guy Who Cut Everything in Half | Mediaplus Gruppe/ Serviceplan Gruppe | Germany | BRONZE

DMI | Human Foosball – Victorious | Initiative MENA (IPG) | Mid East | BRONZE

GSK | Breathe Right | PHD US | USA | BRONZE

Invictus | Paco Rabanne | Havas Worldwide Middle East | Mid East | BRONZE

Mark's | The colder it gets... | Touché! PHD | Canada | BRONZE

Milk West | Youth Milk Snack Time | OMD Canada | Canada | BRONZE

Mondelez | Ritz to Go | Starcom MediaVest Toronto | Canada | BRONZE

Rabea Tea | Fans United | Initiative MENA (IPG) | Mid East | BRONZE

Starbuck's | Starbucks Sparkle Shop | MediaCom | Canada | BRONZE

State Farm | Remote Inteligente | OMD | LatIn America | BRONZE

 


The Internationalist connects the people and ideas in international advertising, marketing and media through content, intelligence, thought leadership, community, collaboration and influence. Marketer driven, it has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building and aspire to world class standards. Originally created as a trade publication, The Internationalist connects a global audience through content and case studies in print, online and in-person—via peer-to-peer marketer events including Dinners, Think Tanks, Awards and Summits—all to better serve the needs of this community.

The Internationalist is proud of its Global Alliance with the ANA (Association of National Advertisers) as we partner on an important initiative called THE INTERNATIONALIST 1000 or 1000 Marketers around the World Reshaping the Future of Marketing. We are grateful to the support of BBC News and BBC.com, BrightRoll, Collective, Elateral, Financial Times, MEC, Reuters, The Guardian, and SDI for making this project a reality.

JUDGES

The Internationalist team, past winners and participating online judges from all regions pre-qualify all entries. With further consideration, and several more rounds of judging, a shortlist is determined.

Each judge studies roughly 15 entries per session, so case studies are given fair consideration. Several different judges look at each grouping. Top entries from each judge go to the next round.

 

  • Entries are judged for:
  • Innovative use of media
  • Breakthrough communications thinking
  • Tactical elements for solving marketing problems through media strategy
  • Demonstrating sustained cross-cultural understanding of marketing issues
  • Providing solutions worthy of world class standards
  • Results

Contact Us:

To check on the status of your entry, contact: 

Deborah Malone
Deborah.malone@internationalistmagazine.com

For other information, contact:

Deborah Malone
Deborah.malone@internationalistmagazine.com

 

Phone +1 (212) 737-0310

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