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GRAND PRIX: PEDIGREE Adoption Drive
Pedigree offered pet adoption as an alternative to euthanizing animals by telling the individual stories of shelter dogs. Thousands of bright yellow, life-sized cut-outs of dogs were placed in parks, stations and main streets, so that families could choose a pet by its life story. The Pedigree Adoption Drive was so successful that some shelters ran out of dogs and had to put people on waiting lists. |
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