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GRAND PRIX: Abupt Endings

Suicide ActionThe Suicide Action Foundation recognized how shock is the first human reaction experienced by those affected by a loved one’s suicide. PHD’s media strategy was to create abrupt endings, like suicide itself, as a forceful way to convey that suicide often strikes when we least expect it. Such awareness can be the first step in its prevention. As a result of the campaign, calls to the prevention hotline increased by 35% ...and each phone call represented a saved life.