Answer 5 critical questions about insights and solutions — (you can fax this back, if you prefer)
1. Outline the marketing situation to which the campaign responded (20 points)
2. Describe the critical insight or insights that became the foundation for the media strategy (20 points)
3. Tell us about key tactics employed and why they are innovative (20 points)
4. Describe how this campaign solution may be a template for other markets or exemplify worldwide best practices (20 points)
5. Discuss the success of the media campaign and how this was measured (20 points)
Send up to 3 examples of the work to our FTP site
From a web browser you can access from: https://files.exavault.com/
From an ftp program you may need to add ftp. or ftp:// to access
Host: internationalist.exavault.com
Username: internationalist
Password: magazine2003
Folder: media_entries
Please name files with your company name in the file name and in a folder with your company name.
Arrange payment; we can invoice you or pay online at our SHOP: Fees: $395 single entry, $295 per entry for multiple entries from the same office. Late payment after December 31, 2013--unless number and names of entries are specified by year-end: USD $450 for a single entry. USD $395 for multiples.
Deadline: January 10, 2014
USD $450 for a single entry.
USD $395 for multiples.)