Judging

The Internationalist team, past winners and participating online judges from all regions pre-qualify all entries. With further consideration, and several more rounds of judging, a shortlist is determined.

·Each judge studies roughly 15 entries per session, so case studies are given fair consideration. Several different judges look at each grouping. Top entries from each judge go to the next round.

• Entries are judged for:
• Innovative use of media
• Breakthrough communications thinking
• Tactical elements for solving marketing problems through media strategy
• Demonstrating sustained cross-cultural understanding of marketing issues
• Providing solutions worthy of world class standards
• Results