Entries will be judged for:

• Breakthrough communications thinking
• Tactical elements for solving marketing problems through a digital strategy
• Demonstrating sustained cross-cultural understanding of marketing issues
• Providing solutions worthy of world class standards
• Results
• Suggested length to each question is no more than 400 words.

JURY: An international jury has been formed with advertisers, agency, media and academic members representing various regions of the world. 

Mike Jarvis of BANNER, London is this year's Jury Chairman.