GOLD —Intel “Processors Unleashed,” OMD Germany
To bring to life the powerful performance of Intel’s 2nd generation core processors and keep Intel top-of-mind among a young, urban audience of trendsetters, Intel employed never-been-done-before 3D projection technology and unleashed this technology in four cities in Germany. Iconic landmarks in Dresden, Berlin, Hamburg, and Munich, cities known for their pulsing urban spirit, built the canvas for the Intel 3-D projection experience along with the freshest German house DJs playing on site – all combined in one unique audio-visual orchestration. With no pre-produced content, no director, no script, and different in each city -- the tunes of the DJs and visual projections were synchronized in real time, live in front of thousands of enthusiastic people – the program reflected the technological leadership of Intel’s invisible processors and made them visible for the world to see. More than 170.000 visitors, over 200 press mentions and tons of user-generated posts, shares, articles and videos cumulated in over 67 million exposures.